According to the Situation Analysis of the Western Australian Sheep Industry, wool remains a central economic pillar in WA’s sheep production, even as overall flock numbers have contracted and mixed farming systems evolve.

A recent second industry workshop included 26 participants from across the sheepmeat and wool value chain to sense-check the draft Roadmap direction, with the tone of discussions practical, constructive and future-focused. Attendees valued the opportunity to collaboratively test the draft to ensure the Roadmap aligned with commercial conditions as well as long-term industry aspirations.

WA meat processors serve a diverse mix of domestic and export markets, with growing demand for lamb and mutton which meets defined carcase specifications.

Cath works extensively as a facilitator, working with Agricultural Industries, boards, project teams and rural and regional communities.

More recently, stakeholder discussions highlighted the more positive sentiment recorded in the October 2025 MLA/AWI Sheep Producer Intentions Survey. This survey found sentiment among WA sheepmeat producers had strengthened considerably, with a net sentiment of +53, although still lagging the national sheepmeat sector average of +78.

Sharper insights from improved data collection and usage might just be the game-changer WA’s sheep industry has been waiting for. That was the clear message from producers, processors and supply-chain leaders who gathered in Perth recently to explore how WA can move beyond seasonal volatility and start doing business with more confidence, clarity and collaboration. Producers at the roundtable drew comparisons with the grain sector, calling for improved on farm and supply chai