The WA Roadmap to 2028 is here.
Developed to help shape the next chapter for the Western Australian sheep industry, the WA Roadmap to 2028 sets out a shared vision for the future:
A confident and adaptable WA sheep industry, supporting people across a profitable supply chain to meet changing markets, strengthened by innovation, science and technology.
The Roadmap is built on three goals:
An efficient supply chain that maximises market value and profitability
Informed and confident decision-making across the industry
A vibrant, positive and collaborative industry culture
Built with industry, for industry – the WA Roadmap to 2028 gives producers, processors and industry partners the knowledge and confidence to make the right calls for the future.
WA Roadmap to 2028 – Rennie Advisory Economic Analysis
Rennie Advisory provided the independent economic evidence base underpinning the
industry-led, co-designed WA Roadmap to 2028.
The analysis was designed to answer three questions:
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What does the WA sheep industry look like to FY2030 if nothing changes?
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Which supply chain improvements generate real value, and which merely redistribute existing value between participants?
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What is the full prize if the industry coordinates effectively?
Reports
WA Roadmap to 2028: Economic Analysis
The WA Strategic Steering Group - appointed by the independent Transition Advocate - led industry consultation to shape the WA Roadmap to 2028.
The Strategic Steering Group worked with the supply chain to identify the state’s specific challenges, priorities and opportunities to ensure a strong, sustainable and profitable future for producers and regional communities.
Read The Situation Analysis of the Western Australian Sheep Industry – developed at the start of consultation
WA News & Updates
Co-funded & delivered by
Co-funded by
The WA Roadmap to 2028 and The Future Flock is a co-investment between the Australian Government and Sheep Producers Australia, drawing on partnerships throughout the supply chain.
Sheep Producers Australia has been trusted by producers and industry stakeholders to deliver industry initiatives, including stewardship of the Sheep Industry Strategic Plans (1995–2020). These provided sector-wide focus and enabled real collaboration and results.
This is a chance for Australia’s sheep industry to shape its future—building resilience, profitability and unity for decades.