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The Future Flock: what it is, what it isn’t - and what’s coming through so far

  • Writer: The Future Flock
    The Future Flock
  • Mar 27
  • 2 min read

As consultation ramps up across the country, one thing is becoming clear - The Future Flock isn’t about telling producers what to do.


Instead, this national sheep industry plan is about helping the sector look ahead and prepare for what the next 10, 20 or even 30 years might hold.


Through early interviews, workshops and engagement with producers, supply chain participants and industry leaders, The Future Flock National Advisory Panel is building a clearer picture of the major forces likely to shape the industry’s future.


Put simply, The Future Flock is an exercise in applied foresight- identifying the trends, pressures and opportunities the sheep industry will need to navigate.


Several general themes are already emerging.


Big global forces


Some of the drivers shaping the future of the sheep industry sit well beyond the farmgate.


Climate change and the intensity of extreme weather events are expected to continue and increasingly challenge farming systems and recovery capacity in many regions.


At the same time, geopolitical and trade tensions are reshaping global markets and supply chains, creating both risk and opportunity for export-focused industries like sheepmeat and wool.


Technological change is another major influence. Advances in digital agriculture, robotics, automation and artificial intelligence are expected to transform how farms and processing operates, how animals are managed, and how data is communicated and used across supply chains.


Global expectations are also evolving - particularly around animal welfare, environmental stewardship, the place of nature fibres in textiles, and the role of red meat in human diets.


These shifting values increasingly influence consumer demand, policy settings, and international market access.


Pressures closer to home


Back in Australia, several structural changes are also shaping the future landscape for the Australian sheep industry.


Biosecurity risks are increasing globally, meaning preparedness and rapid response capability will remain critical to maintaining trade and protecting livestock industries.


At the same time, the sector is undergoing a generational shift. Many experienced producers are approaching retirement, while new entrants to the industry have different expectations around lifestyle, ownership structures, technology, succession  and business management.


Investment patterns are also evolving, with greater scrutiny on socialised and public investment, and increased influence of private and global capital on agricultural land ownership, operating models, and performance expectations.


Alongside this, rising input costs and volatile markets have producers and the supply chain searching for the best value for money.


Throughout the industry this manifests as growing scrutiny of industry structures – including representative bodies -  the value generated through the levy system and the research and development corporation which put them to use.


What The Future Flock isn’t


Importantly, The Future Flock is not a rulebook.


It won’t dictate on-farm decisions or prescribe how businesses should operate.

Instead, it will outline possible future scenarios and practical pathways – underpinned by economic modelling and industry feedback – to help producers and other supply chain businesses, as well as industry organisations, make better-informed decisions about their operations.


Just as importantly, The Future Flock is shaped with industry, not for it.

Producer and supply chain interviews, workshops and consultation sessions will continue over coming months to ensure the final strategy reflects the real experiences, challenges and ambitions of Australia’s sheep sector.

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